Privacy Policy

When you make a booking, contact us, or subscribe to our newsletter, we collect the information you provide, such as:

• First and last name
• Email address and phone number
• Country
• Dietary restrictions or special requests you share with us
• The tour, date, time, and guest details of your booking
• Payment-related transaction identifiers and status (never your full card number — see "Payment Processing" below)

If you subscribe to our newsletter, we collect your email address and a record of when and how you agreed to receive our emails. We do not save your IP address or browser details with your subscription.

We use this information to:

• Create, confirm, and manage your booking
• Send you booking confirmation, cancellation, refund, and rescheduling emails
• Plan your tour experience, including accommodating dietary needs where reasonably possible
• Respond to questions or requests you send us directly
• If you subscribe to our newsletter, send you news and special offers by email

Newsletter emails are sent only to people who have subscribed.

You can subscribe to our newsletter using the form in the footer of this site, or by ticking the optional newsletter box when you book a tour. Subscribing is optional and separate from booking a tour — booking a tour does not subscribe you unless you tick that box, and a booking-time subscription only takes effect once your booking is paid and confirmed. To subscribe, you must tick a box to agree to receive our emails. To unsubscribe, email us at info@vallartafootprints.com and we will remove you from the list.

Payments are processed by Stripe, our payment processor. Stripe collects and stores your payment card details directly — Vallarta Footprints never receives or stores your full card number. We keep only the transaction and payment-status information (such as amount and whether payment succeeded) needed to confirm and manage your booking.

We use Resend, an email delivery service, to send booking-related emails such as confirmations, cancellations, and refund notices. If you subscribe to our newsletter, we may use Resend or another email service provider to send you news and offers.

We share information only with the service providers needed to run our booking system, send our emails and, if you allow it, measure how our website is used:

• Stripe — payment processing
• Resend — email delivery
• Supabase — secure database hosting for our booking records and newsletter subscriber list
• Google Analytics — website usage statistics, only if you allow analytics cookies

Each provider only receives the information necessary to perform its function for us.

We use Google Analytics to understand how visitors use our website (for example, which pages are viewed and how visitors arrive), and may use it to measure our advertising on Google. These cookies are optional and are set only if you agree in our cookie banner — until then, no analytics or advertising cookies are set and Google Analytics is not loaded. We do not send your name, email address, phone number or payment details to Google Analytics.

• Analytics (optional) — Google Analytics cookies (named _ga and _ga_…) that count visits and page views
• Advertising (optional) — lets Google measure our advertising (it is not used to show you personalized ads); you can allow or refuse it separately
• Essential — a secure session cookie that keeps our own administrator logged in to our internal booking system; it is not used to track visitors or customers

You can change or withdraw your choice at any time using “Cookie settings” in the footer of every page; withdrawing removes the Google Analytics cookies from your browser. Your choice is remembered on your device for up to 12 months. Google processes this data under its own privacy policy. Stripe may set its own cookies as part of processing your payment securely, governed by Stripe’s own privacy policy.

Cookie settings

We take reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we can’t guarantee absolute security.

We keep booking information for as long as reasonably necessary to manage your booking and to meet our legal, tax, and accounting obligations.

We keep your email address on our newsletter list until you ask us to remove it. If you ask to unsubscribe, we keep a record of that request so that we don’t email you again.

If you have questions about your information, or want to ask what we hold about you, contact us at info@vallartafootprints.com.

We may update this policy from time to time. We’ll post the current version on this page.